Rapper and producer J-Merk releases his latest video “Wake Up” off his most recent LP “Born Dead”.
The full-length record has been proudly published on the Just-Us Music independent label without the involvement of the corporate music industry. It comprises approximately 40 minutes of heavy-hitting urban poetry and powerful back beats in 13 original tracks. In addition to the rhymes of J-Merk, himself, “Born Dead” also features the talents of popular Swedish producer BBZ Darney. Neck-deep in groove, socially poignant and strikingly well-written, “Born Dead” by J-Merk is sure to be remembered as one of the most important indie rap releases of 2015.
The remarkably immersive, extremely well-orchestrated music of “Born Dead” creates a kaleidoscopic backdrop against which J-Merk delivers his lines. This swirling blend of music and samples forms a large part of the undeniable draw of “Born Dead,” a record which comes out of the gate swinging and doesn’t let up. Still, it is the razor-sharp writing and seemingly perfect flow of J-Merk’s rap which truly steals the limelight.
Commenting on the themes of his new LP, J-Merk writes, “This album is conceptual. It’s about life in a modern age, an age ruled by manipulation via TV, the radio, and smart phones. People walk the streets like zombies without communicating with each other … Science failed us in a way. People are connected more than ever, yet we can’t even have conversations with people over the phone, ha ha!”
Like every other phrase painstakingly crafted to a ‘T’ on his new album, the title is also significant.
“It’s like we are all born dead now,” writes the artist, invoking the name of his record, “every day living to die. [My album’s] about being numb and living with hurt and pain and moving on. It’s about life and culture in today’s society.”
While a great many hip-hop mixtapes are dropped to which a broad variety of people do not necessarily relate, “Born Dead” speaks a message fans of any genre can understand, a record in which anybody can find personal meaning.
J-Merk writes, “Many people have been let down by our government, or by people they trust. It’s an album about being born dead in today’s society – a wasteland almost, ha ha. I make music for all the people in the world without a voice or artistic ability to express themselves. I make music for the voiceless people of our generation.”
“Born Dead” by J-Merk and feat. BBZ Darney is available online worldwide. Get in early, rap fans. The “Born Dead” LP album is currently being offered at a special price from the artist’s official Bandcamp website (link provided below).